38
lovejoy
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Great187.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Good$3.79–$31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 52K searches
Signals Low Review Barrier