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love letter game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good958.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Market size
Okay$172K$172K/yr · 248K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$8.25–$16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand