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lorcana whispers in the well
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible79.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$58.22avg listing price — sweet spot $15–$100
Price range
Good$16.05–$134.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$140K$140K/yr · 61K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price