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lorcana playmat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible49.76avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.73avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Good$5.95–$39.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 167K searches
Brand share
Bad97%top-5 brand share — brand-locked demand