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lite brite pegs
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Price range
Okay$9.90–$17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,323avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 91K searches