53
lisa frank
Worth a lookShows low returns (1.0%), but weak search conversion (1.9%) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$3.87–$40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$622K$622K/yr · 2.1M searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,162.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale