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link figure
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great331.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.97avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$20.05–$161.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 435K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price