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lego powered up
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great315.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$100.66avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$27.97–$440.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 52K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price