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lego dnd
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great434.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.63avg listing price — sweet spot $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Market size
Okay$218K$218K/yr · 215K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$12.13–$361.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price