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lego bus
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.64avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,319.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.08–$210.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 180K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand