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lego baseplate
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$890K$890K/yr · 1.1M searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Price range
Okay$5.80–$18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,920.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand