35
lego 40806
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$53.83avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good1,022.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.79–$198.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 121K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price