60
large dice
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good623.19avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.13–$36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.52avg listing price — sweet spot $15–$100
Market size
Good$336K$336K/yr · 580K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand