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lacing cards
Worth a lookShows low returns (1.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Price range
Good$7.22–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,782.37avg incumbent reviews — the moat a new listing must climb
Market size
Okay$200K$200K/yr · 264K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality