46
labubu case
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great119.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.42–$40.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$206K$206K/yr · 374K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier