45
la boo-boo
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.75avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Great488.08avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$344K$344K/yr · 1.5M searches
Price range
Okay$6.64–$196.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.5%90-day search growth — must beat 0% to launch