50
key toys
Worth a lookShows a sweet-spot price point ($21.75 avg), but a small market ($78K/yr) keeps it on the watch list.
Avg price
Great$21.75avg listing price — sweet spot $15–$100
Price range
Great$8.52–$91.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay1,677.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$78K$78K/yr · 124K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand