48
ken cowboy costume
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.49avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.41–$113.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$408K$408K/yr · 621K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,370avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand