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kelp board game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.80avg listing price — sweet spot $15–$100
Price range
Incredible$16.93–$54.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$760K$760K/yr · 690K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,494.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand