35
john wick merchandise
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.15avg listing price — sweet spot $15–$100
Price range
Great$8.71–$95.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good844.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 91K searches