48
jaws toys
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$50.82avg listing price — sweet spot $15–$100
Review moat
Good547.59avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$9.51–$162.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 158K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price