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innistrad midnight hunt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$104.75avg listing price — sweet spot $15–$100
Review moat
Good606.86avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 56K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.37–$360.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price