49
ice cream truck
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$42.25avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.42–$195.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,709.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$149K$149K/yr · 263K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale