35
ice breaker game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.58–$25.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good843.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$183K$183K/yr · 95K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand