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hydrophobic sand
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.46–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,901.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 50K searches
Brand share
Bad98%top-5 brand share — brand-locked demand