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hula girl dashboard bobble
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Review moat
Good715.41avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.42–$21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 246K searches
Brand share
Bad98%top-5 brand share — brand-locked demand