53
horse crafts
Worth a lookShows low returns (1.7%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good546.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Good$5.91–$33.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 66K searches