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horror figurines
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$4.35–$70.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 145K searches