37
hockey pencils
Skip itSoft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible86.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Price range
Great$9.87–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 24K searches
Growth
Bad-75.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier