60
hobby horse
Launch itA $1.1M/yr market growing +4.2% this quarter with returns at 3.7% — clears our launch bar.
Avg price
Great$55.67avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 970K searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good530.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.61–$358.69cheapest to priciest tracked listing — scored on the share inside $15–$100