33
here to slay expansion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good864.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Price range
Okay$8.41–$17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 31K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand