37
hello kitty book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,511.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$198K$198K/yr · 472K searches
Avg price
Bad$7.93avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad$3.86–$15.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand