52
hedgehog
Worth a lookShows sweet-spot pricing room ($3.62–$84.44), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Price range
Great$3.62–$84.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Market size
Great$954K$954K/yr · 3.6M searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,914.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand