29
heart toy
Skip itSoft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Good$7.93–$34.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,022.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 64K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-90.5%90-day search growth — must beat 0% to launch