47
harry potter wand
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Price range
Great$8.24–$49.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$722K$722K/yr · 1.3M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,614.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch