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harry potter decal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,458.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$154K$154K/yr · 382K searches
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.03–$16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand