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Skip itSoft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible74.91avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.08avg listing price — sweet spot $15–$100
Market size
Bad$31K$31K/yr · 59K searches
Growth
Bad-58.4%90-day search growth — must beat 0% to launch
Price range
Bad$2.98–$9.13cheapest to priciest tracked listing — scored on the share inside $15–$100