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halloween party favors
Launch itA $1.5M/yr market growing +182.4% this quarter with returns at 1.3% — clears our launch bar.
Growth
Incredible+182.4%90-day search growth — must beat 0% to launch
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 5.6M searches
Price range
Great$3.29–$88.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Review moat
Okay2,291.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale