50
hair gems
Worth a lookShows a sweet-spot price point ($15.43 avg), but soft demand (-12.8% this quarter) keeps it on the watch list.
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Great$4.99–$47.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$762K$762K/yr · 1.3M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,036.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.8%90-day search growth — must beat 0% to launch