48
gears
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Price range
Great$5.01–$45.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,048.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 224K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch