50
garden toys
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-36.2% this quarter) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.38–$75.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Okay1,542.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 139K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand