42
game set
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Price range
Good$11.60–$21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$390K$390K/yr · 170K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,934.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand