44
funko pop shelves
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Good$6.80–$38.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$264K$264K/yr · 768K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,526.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale