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frozen figurines
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Price range
Great$6.63–$48.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good1,211.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$131K$131K/yr · 185K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch