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frozen crafts
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.27–$27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$190K$190K/yr · 170K searches
Review moat
Okay2,803.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand