60
football card binder
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Price range
Great$8.05–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good604.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$446K$446K/yr · 431K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-49.7%90-day search growth — must beat 0% to launch