42
floating toys
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Price range
Okay$6.70–$21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,261.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 35K searches