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flesh and blood tcg
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible21.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$55.57avg listing price — sweet spot $15–$100
Price range
Good$8.85–$127.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$151K$151K/yr · 140K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand