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first day of school board
Launch itA $1.5M/yr market growing +900.8% this quarter with returns at 3.6% — clears our launch bar.
Growth
Incredible+900.8%90-day search growth — must beat 0% to launch
Market size
Great$1.5M$1.5M/yr · 3.2M searches
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.45–$35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.09avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality