43
felt letters
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Review moat
Good559.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.48–$39.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 219K searches
Signals Low Review Barrier